Arthur Blank announced the promotions of five senior executives to new roles and responsibilities within the Arthur M. Blank Sports and Entertainment (AMBSE) portfolio on Monday. AMBSE includes the Falcons, Atlanta United and Mercedes-Benz Stadium.

Steve Cannon, currently CEO of AMBSE, has been named vice chairman of AMBSE. Rich McKay has been named CEO of AMBSE and will continue in his role as CEO of the Atlanta Falcons. Greg Beadles has been elevated to president of the Falcons and has assumed day-to-day leadership of all business functions for the franchise.

AMBSE Chief Revenue Officer Tim Zulawski has been elevated to president of AMBSE and a search for a new chief commercial officer to oversee sponsorship will begin shortly. Dietmar Exler has been promoted to executive vice president and chief operating officer of Mercedes-Benz Stadium and continues as CEO of the Arthur M. Blank Family Office.

“There’s a time to do succession planning and make sure that people that have earned their way, get their opportunity,” McKay said. “This was that moment for us. Also, it’s naturally happening in a little bit our businesses. Our businesses are getting bigger. The stadium business this year is bigger than it’s ever been.

“We’ve got the PGA Superstore, the Falcons, and Atlanta United. We’ve got a lot going on. The idea was this was an opportunity for people who have done really good work to get rewarded and to have more responsibility.”

Falcons general manager Terry Fontenot and coach Arthur Smith will continue to report to McKay. The Atlanta United will continue to report to Cannon.

Beadles started his career as an intern with the Falcons. He was instrumental in help the Mercedes-Benz Stadium built.

“Since I’ve been here, the most important non on-the-field project has been the stadium,” McKay said. “It was six-to-eight year project, depending on how you want to look at it and Greg was there every step of the way.”

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