One of Walmart’s biggest competitors may have cornered the market when it comes to reading books. But the retailer is trying its hand in the e-book buying business.
Walmart announced a new partnership with the launch of Walmart e-books by Rakuten Kobo.
The new partnership will bring customers:
- Kobo's library of more than six million titles.
- A $9.99 monthly audiobook subscription.
- The ability to purchase digital book cards at brick-and-mortar stores
- Access to Kobo eReaders both on Walmart.com and in stores.
Readers can access books through iOS and Android apps and first-time customers will be offered $10 off their first a la carte eBook or audiobook, Walmart announced.
Amazon sold about 38 percent of the 800 million printed books in 2016, USAToday reported. It also sold 75 percent of the 400 million e-books and almost 95 percent of the 50 million audiobooks sold, USAToday reported.
