‘Crazy dog-mom revolution’ includes obsessing over pet’s diet

Today's dog food market is filled with lots of options; Peaches checks out some of them here. Ligaya Figueras/ligaya.figueras@ajc.com

Credit: Ligaya Figueras

Credit: Ligaya Figueras

Today's dog food market is filled with lots of options; Peaches checks out some of them here. Ligaya Figueras/ligaya.figueras@ajc.com

After 27 years of marriage, my husband and I have started a second family: We adopted a dog.

I’m the last person that I’d ever expect to own a pet. Growing up as one of four siblings, with three cats and two dogs, our house was the loudest zoo in the neighborhood.

I was not interested in playing attendant to Babo, Chris, Pepe Kitty, Ms. Pac or Little Bit (so named because most of her tail got cut off in an incident with a paper cutter). The dogs were indifferent to walks, because they kept each other entertained. The only thing I got in return for changing the litter box, or popping open a can of stinky cat food, was Siamese and calico cat hair on my bed quilt.

My recent change of disposition toward pet ownership probably is due to the emotional roller coaster that is life. My youngest son graduated from college. Perimenopause sucks. I’m fairly certain I suffer the lingering effects of pandemic stress disorder. And, I’m the one making medical decisions for my octogenarian mother, whose dementia continues its downward spiral.

The day that I cut off Mom’s cellphone service — because she no longer understood how to operate even a clamshell model — was rough. But, Peaches, as she already was named when we got her, was there for me with therapeutic licks and a tummy looking to be rubbed.

The AJC's Ligaya Figueras and husband Joe Gudiswitz have found adopting a dog to be the best therapy during rough times. Courtesy of Paula Pontes

Credit: Paula

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Credit: Paula

When my husband and I took Peaches home from Fulton County Animal Services in June, we naively thought we were getting a deal, because the adoption fees were waived. In our enthusiasm to take home the “best” dog at the shelter, we didn’t realize we’d selected an energetic, pure breed American pit bull terrier that would require much training. Thank goodness for Cesar Millan, aka the Dog Whisperer, and his YouTube videos.

After visits to the pet store and the vet, we quickly learned that a free dog from the pound isn’t really so free.

The dog food aisle is particularly befuddling. Do we feed Peaches canned, dry or a combination? I don’t recall looking this hard at labels when I fed my kids. Now, I read the nutritional data on 50-pound bags of dry dog food that tout canine oral care, immunity, digestion, and skin and coat benefits. There are so many varieties.

Peaches is a pit bull that Ligaya Figueras adopted from Fulton County Animal Services. Ligaya Figueras/ligaya/figueras@ajc.com

Credit: Ligaya Figueras

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Credit: Ligaya Figueras

Then, there is the vast category of dog treats, which we’ve learned are especially useful for training. We’ve tried at least three brands, because some seem to give her the runs. Just like when our kids were in diapers, we study Peaches’ poops for clues about her digestive health.

And, we don’t wait for visits to the vet to find out whether our 5-year-old rescue dog has put on a few pounds. We stand on the home scale with her, and without her, and subtract the difference.

It goes beyond food.

I’m as attentive to Peaches’ hydration as my own. On hikes, we suit her up in a doggie saddlebag and toss water bottles in both side pouches. This summer, when I unwrapped a birthday gift of a water bottle, with collapsible plastic water bowl for my dog, you’d have thought I’d been given a diamond ring.

Turns out, I’m not the only one obsessing over my dog’s well-being.

We’re in a “crazy dog-mom revolution” moment, said Rachel Meyer, owner of Botanical Bones, a superfood dog treats company in Asheville, North Carolina.

Asheville-based Botanical Bones sells a line of superfood dog treats. Owner Rachel Meyer says boutique pet food businesses are a facet of the “crazy dog-mom revolution.” COURTESY OF BOTANICAL BONES

Credit: BOTANICAL BONES

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Credit: BOTANICAL BONES

I met Meyer earlier this month at Chow Chow, an annual festival in Asheville that celebrates foodways of the Southern Appalachian region. Meyer was there peddling her line of peanut butter-based dog goodies. Botanical Bones’ Flower Power supports immunity and wellness. Balance and Calm, the one we’re trying on Peaches, helps boisterous dogs chill out. Inner Glow promotes digestion.

The dog-loving Meyer launched her company during the pandemic. “While everyone else was making sourdough, I started making dog treats,” she said. Her booming business is about to explode, thanks to a recent $50,000 grant she was awarded by NC Idea, a foundation that supports entrepreneurship in North Carolina.

Meyer also has collaborated with Atlanta-based boutique dog treat maker Amanda Yu-Nguyen on a doggie trail mix. The blend includes unsweetened banana chips, dried blueberries, dried carrots, freeze-dried green beans and dog treats. Meyer said they sold out in two hours. They’ve restocked, and each time the mix sells quickly.

Atlanta-based Barkuterie Boards offers made-to-order charcuterie-style boards for dogs.
Courtesy of Barkuterie Boards

Credit: Courtesy of Barkuterie Boards

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Credit: Courtesy of Barkuterie Boards

Similar to Meyer, Yu-Nguyen’s small business idea took shape during the pandemic. For her Barkuterie Boards, she curates made-to-order charcuterie-style boards for dogs. Her perishable boards — only available for pickup or delivery in metro Atlanta — include high-protein bites made with tuna, shrimp, beef and antelope, as well as carrot and pumpkin biscuits, and a cucumber rose and other treats that will perk up a pup’s ears. Nonperishable boards, which she ships nationwide, are made with veggie and fruit shapes. Boards can even be personalized with the dog’s name spelled out in letters made of cheese.

Peaches’ adoption paperwork says her birthday is March 3. I might actually be willing to splurge $40 on one of Yu-Nguyen’s creations to mark the occasion.

My four-legged therapist is worth it.

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