Green Giant@, the iconic
brand that is synonymous with delicious and high-quality vegetables
for families, announced today an extension to its existing partnership
with St. Jude Children's Research Hospital. This spring, Green Giant
is introducing limited edition cans of sweet peas, whole kernel sweet
corn and cut green beans with colorful labels that feature the artwork
of young St. Jude patients.
Credit: Bill Hogan
Credit: Bill Hogan
In addition to prominent promotion of St. Jude on Green Giant product
packaging, B&G Foods, the owner of the Green Giant brand, will donate
$350,000 to the organization to help further its efforts in leading
the way the world understands, treats and defeats childhood cancer and
other life-threatening diseases. To round out the donation, B&G Foods
employees have committed $250,000 of their own dollars to the cause.
Smith Design, the Green Giant brand's packaging design agency, also
donated its time to help create the limited edition labels.
"Family has always been at the heart of the Green Giant brand," said
Jordan Greenberg, Vice President and General Manager, Green Giant.
"We've featured the St. Jude logo on our popular Green Giant Veggie
Tots line since its debut in 2016 and we're thrilled to now introduce
our partnership with St. Jude to our canned vegetables. Our
relationship with St. Jude has been incredibly rewarding for our
entire company as we help further the St. Jude mission."
More than 20 young patients at St. Jude created artwork for the
limited edition cans. One former patient traveled in for the kickoff
event this morning at St. Jude to see his creation come to life,
alongside the Green Giant himself. D'Manuel, a 14-year-old from
Oklahoma, started treatment at St. Jude in 2015, where he underwent
treatment for craniopharyngioma, a rare, non-cancerous brain tumor.
Because of the tumor, D'Manuel painted his artwork using his
non-dominant hand. Despite this challenge, D'Manuel's painting stood
out to the Green Giant team and will now be featured nationwide on the
limited edition sweet peas cans.
"The continuing support of Green Giant, its employees and customers
for our St. Jude patients and families absolutely makes a difference
in our ability to pursue research and treatment solutions for
pediatric cancer and other life-threatening diseases," said Richard
Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness
organization for St. Jude Children's Research Hospital. "Art is an
important personal expression of love, hope and emotion for many of
our St. Jude patients, and we appreciate Green Giant's desire to
partner in a manner that shares the St. Jude patient experience in a
unique and personal way."
Green Giant limited edition St. Jude cans are now available
nationwide. To find a retailer near you, or for more information on
the partnership, please visit www.greengiant.com.
About Green Giant
Green Giant@ has been helping families find new ways to enjoy
vegetables picked at the peak of perfection@ for over 100 years.
Through the years, the iconic Green Giant brand has introduced
innovative products and become synonymous with delicious and
high-quality vegetables for families. Most recently, the Green Giant
brand's launch of its convenient and award-winning Veggie Swap-InsTM
line, which includes Green Giant Riced Veggies, Green Giant Veggie
Tots, Green Giant Mashed Cauliflower and Green Giant Veggie SpiralsTM,
has reinvigorated the frozen vegetable category.
For more information about Green Giant, including simple recipe ideas,
please visit www.greengiant.com.
About B&G Foods
Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and our
subsidiaries manufacture, sell and distribute high-quality, branded
shelf-stable and frozen foods across the United States, Canada and
Puerto Rico. With our diverse portfolio of more than 50 brands you
know and love, including Back to Nature, B&G, B&M, Cream of Wheat,
Green Giant, Las Palmas, Le Sueur, Mama Mary's, Maple Grove Farms,
Mrs. Dash, New York Style, Ortega, Pirate's Booty, Polaner,
SnackWell's, Spice Islands and Victoria, there's a little something
for everyone. For more information about B&G Foods and our brands,
please visit www.bgfoods.com.
About St. Jude Children's Research Hospital St. Jude Children's
Research Hospital is leading the way the world understands, treats and
defeats childhood cancer and other life-threatening diseases. Its
purpose is clear: Finding cures. Saving children.@ It is the only
National Cancer Institute-designated Comprehensive Cancer Center
devoted solely to children. Treatments invented at St. Jude have
helped push the overall childhood cancer survival rate from 20 percent
to more than 80 percent since the hospital opened more than 50 years
ago. St. Jude won't stop until no child dies from cancer. St. Jude
freely shares the discoveries it makes, and every child saved at St.
Jude means doctors and scientists worldwide can use that knowledge to
save thousands more children. Families never receive a bill from St.
Jude for treatment, travel, housing or food - because all a family
should worry about is helping their child live. Join the St. Jude
mission by visiting stjude.org, liking St. Jude on Facebook
(facebook.com/stjude), following St. Jude on Twitter (@stjude) and
subscribing to its YouTube channel (youtube.com/user/MyStJude).
