Seafood restaurant Noble Fin closed over the weekend in Peachtree Corners, the latest metro Atlanta food and beverage casualty of the coronavirus pandemic.
The closure was announced Friday in an email to patrons from owner Cliff Bramble, What Now Atlanta first reported.
To our loyal guests & friends,
Please know that this Saturday, June 27, 2020 will be our last day of service. We will be serving our regular menu items and our wines will be 50% off their listed price. Our last two nights will be tonight & Saturday night.
As you know, during this national crisis, we have tried many things to sustain our sales. While they were a temporary fix to this Covid-19 issue, several of those were not sustainable in the short or long term and do not fit within our business model. Our business model has been built upon the local business hotels, large parties, and the local residences.
With the hotels being less than 15% occupied, and the local business parks having their employees work from home, and of course, the new health perception by all of us, our sales have dwindled and have not returned to the prior levels. Without sales, and without any response, care, or support from our landlord, we simply cannot maintain a profitable company.
From the beginning of Covid-19, we have been very open with our staff about the opportunities and the consequences of this virus and the toll that it may take on our company, and while closing the restaurant seems like a turn of the key, it has actually been a very difficult decision. Our first decision was to close for eight weeks, and during that time, we raised close to $10,000 for our employees and now, we are simply having to do what is logical but difficult for the business. Until there is a cure for this virus, we simply do not see our sales returning anytime soon to make a profitable business.
All of our equipment, tables, and chairs, will be liquidated. There will be a walkthrough of the restaurant on Sunday, June 28th from 12-noon to 4:00 PM where people can stop by and see the items that are for sale. We have an entire kitchen with some beautiful, clean kitchen equipment as well as handmade walnut tables, bar coolers, and small wares. They will all be listed on Noble Fin’s website on Sunday morning.
We want to thank our staff and our loyal guests, for their support during this difficult and continued challenge of Covid -19 and from the bottom of my heart, I say thank you to all of the good friends I have personally made & met.
Cliff Bramble
In addition to Noble Fin, Bramble also co-founded recently-shuttered Rathbun's and Krog Bar as well as Kevin Rathbun Steak and KR Steakbar.
Noble Fin closed for dine-in service in mid-March, but had been open for takeout and reopened in mid-May for patio and dine-in service.
The restaurant, which opened in May 2016 at 5260 Peachtree Pkwy, was billed as "a coastal American-inspired restaurant and bar." It was initially opened by former 4th and Swift owner Jay Swift, with his son, Jeb Aldrich, serving as chef de cuisine. Swift left to helm the kitchen at the Iberian Pig in Decatur, though he later left that position.
Noble Fin is the latest food and beverage concept casualty due to the coronavirus economic impact. Other recent closures include Amelie's French Bakery in West Midtown, Dantanna's in downtown Atlanta and Mother Bar + Kitchen in Old Fourth Ward.
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