Credit: Carolyn Desalu
Credit: Carolyn Desalu
PB&J for Good , a 10-day fundraiser benefiting Stop Severe Acute Malnutrition (SAM), will return to the metro Atlanta restaurant scene for its second annual fundraiser. Launching on World Hunger Day, Friday, Oct. 16 and lasting through Sunday, Oct. 25, PB&J for Good will bring together some of the city's most acclaimed chefs, each of whom will transform the quintessential childhood favorite, peanut butter and jelly, into a culinary treat, ranging from the nostalgic to gourmet.
Throughout PB&J for Good, participating restaurants will offer peanut butter and jelly-inspired dishes on their menus.
A percentage of the featured dishes’ sales will be donated to Stop SAM at the event’s conclusion on Oct. 25. Stop SAM will in turn use 100 percent of these funds to purchase Mother Administered Nutritive Aid (MANA) packets, a form of Ready-to-Use Therapeutic Food (RUTF) produced in Fitzgerald, Georgia. The packets are essentially fortified peanut butter, containing a mixture of peanut paste, vitamins and dry whole milk. Administered three times daily for six to seven weeks, MANA is 98 percent effective at returning suffering children to a healthy and sustainable weight.
More from the press release:
The severest stage of malnutrition, SAM affects 20 million children worldwide, with a projected one in four children suffering at any given time. While a highly effective, low-cost, easily administered treatment is available via RUTF, only 10 to 15 percent of the world’s needs are currently being met.
Co-founders Luke Mysse and Mike Levison created Stop SAM in 2009 after being moved by a 60 Minutes segment highlighting the use of a newly created fortified peanut butter formulation in treating Severe Acute Malnutrition. PB&J for Good launched in Orange County, California in 2013 and following its successful debut, Levison and Mysse launched PB&J for Good in Levison's hometown market of Atlanta in October 2014.
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