I scanned the sections on pancakes, cookies, sourdough and cakes and ogled the full-color close-ups of Whoopie Pies and Pain au Levain before deciding to try my hand at Crispy Cheesy Pan Pizza. Not having a pizza stone, I was curious to try their unconventional tricks for creating an “audibly crispy crust” using a cast-iron skillet. I followed their dough-stretching and folding method as directed, let it rise slowly in the fridge overnight to develop flavor, and trusted their tip for sprinkling the dough first with a layer of cheese to prevent sogginess. As we indulged in all its gooey glory, Ralph declared it “a triumph.”
Throughout its more than 225-year history, the Vermont-based King Arthur Baking Company has won the fierce loyalty of professional and home bakers alike not only by offering them premium flour products, but also by sharing their personal expertise in using them. Their staff of inveterate bakers teaches classes on-site and online, provides tutorials and recipes across robust social media channels, and answers consumers’ questions through a Baker’s Hotline. When the pandemic hit and baking became the isolation coping therapy of choice, King Arthur’s baking team went into overdrive dispensing virtual advice as flour sales exploded.