The Dream also unveiled their new brand, marking the first change since the team’s inception in 2008. The Dream will have a new logo and color palette, along with a new court design and updated uniforms to be revealed before the 2020 season.
In a news release, the Dream said the new primary logo is composed of a combination of icons that relate directly to Atlanta and its history. “The rising phoenix symbolizes the city’s rise from the ashes of the Civil War to become a world city. The shooting star ties the Dream back to its roots and is prominent within the formal logo. Finally, the basketball represents the game we pour everything we have into each day. All of these elements, which come together in a badge, will create a commitment to a winning team in an unparalleled city.”
The color palette consists of red, light gray, dark gray, white and light blue.