Things to Do

Con artists target seniors

By Helena Oliviero
Oct 7, 2013

Tips for avoiding scams

It’s very difficult to get your money back if you’ve been cheated over the telephone. Before you buy anything by telephone, remember:

Tips for avoiding identity theft:

SOURCE: Eldercare Locator, a public service of the U.S. Administration of Aging and the FBI. For more tips, go to www.fbi.gov/scams-safety/fraud/seniors.

Scam Alert: beware of the latest health care cons:

SOURCE: AARP’s scam alert expert Sid Kirchheimer

Scams come in many forms — sweepstakes swindles, shady telemarketing pitches, bogus charity fundraisers.

And then there’s a new one making the rounds related to the Affordable Care Act. Using confusion over the new health care law, con artists are pouncing, trying to get people to reveal their Social Security numbers to sign up for the law known as Obamacare.

Anyone can be victim to financial scams, but one segment of the population is an especially popular target — senior citizens.

Scott Morrison, the owner of three local franchises of BrightStar Care, a national company that provides medical and nonmedical care to people in their homes, called this health care scam “the flavor of the day.”

“We are having to continually educate caregivers on a number of issues,” said Morrison, who said his company sends out email blasts and training to ensure nurses and personal care workers discuss financial scams with their clients

In 2010, Americans age 60 and up lost $2.9 billion in financial abuse (which can include everything from credit card theft to Medicare fraud). That’s up 12 percent from 2008, according to a MetLife study. Sham telemarketers direct between 56 percent and 80 percent of their calls at older people, according to studies by the Consumer Law Center.

On a recent morning in Canton, a handful of community leaders — from Cherokee County law enforcement to a victim’s advocate to a woman who runs a senior center in Woodstock — discussed ways to raise awareness and help protect seniors. About six years ago, they created SALT (Seniors and Law Enforcement Together). Forsyth County also has a SALT.

Meeting monthly, the community leaders plan seminars and an annual Senior Extravaganza, and they talk about getting the word out to senior centers about new scams and ongoing ones: Con artists call by phone, saying you’ve won a big prize — but you must pay (and pay now!) for postage, handling and other fees. They show up on your doorstep, pretending to be with the utility company. One person distracts the homeowner, asking about the property line or about power lines or water pressure in the house. The other person goes inside the house and grabs a few items — cash, jewelry — and then they take off.

Jan Masey, a coordinator for the senior center in Woodstock, posts information about scams on the center’s bulletin board.

“They will come in and say, ‘I got one of those calls again,’ ” Masey said. The calls that say you must act now or the offer won’t be good, the ones that demand money, a credit card number or bank account number.

The senior center also plays host to insurance company representatives and other financial experts to help seniors avoid falling prey to fraudulent scams.

Experts say seniors are targeted because they most likely own their own home, possess excellent credit and have a “nest egg.” Today’s seniors were generally raised to be kind, helpful and trusting — qualities exploited by con artists. (In other words, seniors are less likely to just hang up on someone).

Age can affect memory, which can make seniors poor witnesses. They are also sometimes embarrassed to report the crime. They may worry that family members will think they no longer have the mental ability to live on their own.

Cherokee County Sheriff’s Lt. Jay Baker said financial scams can be hard to prosecute. Often, an elderly victim doesn’t have a name or tag number; the physical descriptions are nonspecific.

Betty Murphy, who is 73 and lives in Monroe, has her guard up, especially after she learned she and her husband’s personal information was used to help buy a car.

“I was so mad,” she said. “I remember thinking, ‘You don’t mess with me.’ ”

After that, she froze her credit file so no one could open new lines of credit in her name or her husband’s name. She takes other precautions, too. She doesn’t carry her Social Security card with her. She got her phone number placed on the “Do Not Call” list. She wouldn’t even think about leaving personal checks in her mailbox with the flag up. She still gets shady telemarketing calls and suspicious emails. Her filter takes care of most of the spam and junk mail, but occasionally one slips through. She recently received one about Obamacare, asking for all her identification information — name, address, age and Social Security numbers, all of it.

Some are quite stealth. This one, however, was laughable.

“Get this, the name of the person on the email was Ben Sharif Bernanke,” Murphy said. “I was like, ‘Come on, you can do better than that.’ ”

About the Author

joined the AJC in 2002 as a features writer.

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