Sales of 12-ounce cans tripled, but, with a commitment to using fresh ingredients, shelf life for the canned cocktails was about seven days, and refrigeration was necessary.
“Fortunately, we were already working with a team of beverage experts to extend the shelf-life of our cocktails, while maintaining all-natural ingredients," General Manager Brittany Knecht said. “We just sped it up a lot.”
Citrus is especially finicky in canned cocktails, and translating the necessary bright acidity of a cocktail into a shelf-stable drink is tricky.
After “dozens and dozens of iterations”, Goldstein said, and with the help of a scientist to make the cocktails shelf-stable, Wild Leap premium vodka cocktails debuted in late September with two varieties.
“We wanted to bring something unique to the table,” Goldstein said.
Crack open a can of the strawberry mango cocktail, and the aroma of mango leaps out at you. Creamsicle Mojito is made with orange, mint and lime. Each offering is 10% alcohol by volume, gluten-free, and requires no mixing. At 3 ounces of vodka per can, it contains slightly more liquor than a traditional cocktail. Both are subtly effervescent, with layers of fruit flavors and aromas distinguishable while drinking.
Four-packs of the slender 12-ounce cans of Wild Leap’s ready-to-drink cocktails are available for $11.99 throughout metro Atlanta.
Wild Leap Brew Co. 3008 Main St., LaGrange. 706-298-6400, wildleap.com.
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