Hate the Kardashians? There’s an app for that

Thanks to 21-year-old James Shamsi, a new app called #KardBlock allows users to digest news while saving themselves from seeing headlines about Kim, Khloe, Kourtney, Kris, Kendall and Kylie.

"Basically, what was happening was that there were Kardashians everywhere, and I wanted to do something about that," Shamsi told The Daily Beast. "When I follow pages, I am not doing it to get a constant stream of updates on the Kardashians. I am interested in deeper issues. But every platform seems interested in Kardashian news to the point that everything else gets crushed."

The Internet add-on promises to transform the so-called less substantial content to information directing consumers to more philanthropic causes.

“The concept here is to replace Kardashian links with ones to charitable causes of all kind,” said Shamsi, who admits that his father watches "Keeping Up With the Kardashians" regularly. “But our ultimate goal is even bigger than just that. We are looking to disrupt the entire digital advertising space. We want to replace all advertising with donation links and important news widgets. Ultimately, we are hoping to change that by making something that can really help people.”

#KardBlock comes at no cost to users.

“We’ve set up a donation page, but we’re sending those donations straight to charity. This is all about making a change that will potentially impact the lives of a lot of people. The reason that we have launched it like this is because obviously this is the way to get the most attention. We are hoping to make a splash with this and kind of change the way the Internet actually works,” Shamsi said.

Read more here.