Old Navy received lots of feedback after posting a promotional message on the company's Twitter account, adding a photo that featured a family sporting the retailer's clothing.
The family in the photo showed three people interacting: a black woman, a white man and a black child.
But the company's effort to encourage diversity was met with lots of criticism, with some people saying the ad is "absolutely disgusting" and reflects "the genocide of the white race."
Despite some customers saying they'd boycott the store, Old Navy officials released a statement saying "We are a brand with a proud history of championing diversity and inclusion. At Old Navy, everyone is welcome."
Many Twitter users responded to the negativity with messages in support of Old Navy's action. Some even posted photos of themselves with their significant others, most of which displayed happy interracial couples.
The male model who appeared in the photo, Clay Pollioni, posted a message on Instagram saying, "I'm extremely proud to have taken part in a campaign that not only celebrates our nation's diversity, but also unites families with multicultural backgrounds and promotes love of all kinds.
Another person who denounced the negative feedback Old Navy received is Jack McCain, son of former presidential candidate Sen. John McCain.
Jack McCain, a Navy lieutenant and helicopter pilot, is married to Air Force Reserve Capt. Renee Swift, a black woman.
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