Air France will launch a new airline specifically for passengers aged 18 to 35.
On Thursday, the airline announced its new airline, Joon, which will begin operating routes this fall.
According to a news release, Joon's targeted clientele is young working professionals whose lifestyles revolve around digital technology.
"Designed for our millennial customers, (Joon) will offer more than just a flight and a fare -- it will offer a global travel experience," Dominique Wood, executive vice president of brand and communications at Air France, said in a statement.
Joon’s flight attendants will wear casual, chic uniforms.
Joon will begin operating flights from Paris-Charles de Gaulle this fall, with plans to expand to longer routes by next summer.
The airline will not be a low cost airline.
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Wood said the airline plans to release more details about Joon’s destinations and fares in September.
"This generation has inspired us a lot," said Caroline Fontaine, vice president of brand at Air France. "They are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values."
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