President Donald Trump’s reelection campaign has purchased all of the political advertising on YouTube’s homepage before and on Nov. 3, the day Americans will head to the polls in 2020’s historic presidential campaign.
The exact duration of Trump's ad buy and financial details were unclear, but estimates for the space range from hundreds of thousands of dollars to more than $1 million a day, as reported by Bloomberg.
Ads on the YouTube masthead generally run for an entire day.
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YouTube, owned by Alphabet Inc.’s Google, lets advertisers target users based on a variety of factors, though it has recently limited political content options.
YouTube declined to comment.
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In 2012, President Barack Obama’s campaign bought the YouTube masthead for Election Day. “This gets to a structural problem inherent in having a contested primary against an incumbent,” Teddy Goff, Obama’s former digital director, told Bloomberg.
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Trump is finishing a four-state Western campaign tour which has been marked by viral moments such as a World War II veteran being carried by two Trump supporters to a front-row seat, and the president ridiculing Hollywood's Brad Pitt and the Oscar-winning "Parasite."
Georgia Republicans have donated more than $2.5 million into Trump's campaign and political action committee during the last year.
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