He knows when you’re sleeping, he knows when you’re awake. And he’s coming on Friday.

Santa Claus will come to Town Center at Cobb, 400 Ernest W. Barrett Parkway, for the holidays. And there’ll be festivities for the big man’s arrival.

Starting at 6 p.m., there will be a parade of reindeer and the super-traditional stilt-walkers along with a “magical” snowfall indoors near the food court’s main entrance.

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There will also be face-painting and giveaways.

Santa will be available for photos until 9 p.m. Packages start at $25.

The mall said that the first 200 people to visit with Mr. Kringle will receive a “special gift.”

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AJC columnist Matt Kemper talks all things Christmas from getting peed on to helping kids smile for the camera. (Video by Bob Andres, edited by Erica A. Hernandez)