Atlantic Station pop-up shines light on Black women-owned businesses

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An effort to support Black women-owned businesses is going on a nationwide tour.

Atlanta will be the first stop for the Buy From a Black Woman Inspire Tour, which kicks off Thursday, July 1. In partnership with H&M, the Buy From a Black Woman event will help put Black women business owners in the spotlight. It will also promote the nonprofit’s mission to empower, educate and inspire Black women and their supporters.

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“Atlantic Station has always been a diverse gathering spot for the local community and we are honored to host H&M’s kick-off event for its Buy From a Black Woman Inspire Tour,” Kristie Ray, director of marketing at Atlantic Station, said in a press release.

“Creating unique experiences for our guests is always our goal, and being able to support an initiative that highlights Black Women business owners is a win-win. We welcome the opportunity to further our commitment to inclusiveness across the development by hosting more diverse events, pop-ups, stores and restaurants in the future.”

The event follows the announcement of a year-long partnership with H&M and Buy From a Black Woman.

Ten local vendors will be featured in the open-air pop-up market next to H&M. Attendees can purchase skin care products, home accessories, hand-made goods and other items. Featured businesses include BookedBag, StepStitches, and VigorWicks Candle Co, among others.

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Harvard Business Review reported that 17% of Black women have begun or are running new businesses. Ten percent of white women and 15% of white men are doing the same. But just 3% of Black women run mature businesses.

“While Black Women have been starting businesses at an increasing rate, annual sales for Black Women Business Owners are five times smaller than all Women-owned businesses due to lack of support and awareness, which makes the work of Buy From a Black Woman so important,” the press release said. “The Inspire Tour is meant for those who are searching for options in a world that limits their voices and showcases the victories in their community. H&M USA is committed to using its platform to support economic participation and growth, because when Black Women and their businesses flourish, communities thrive.”

The Buy From a Black Woman Inspire Tour will visit 15 cities through July 25.

Buy From a Black Woman was founded by Nikki Porcher in 2016. It connects nearly 600 Black women-owned businesses nationwide.

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Buy From a Black Woman Inspire Tour

6 p.m.-10 p.m.

Thursday, July 1

Atlantic Station Greenspace: 231 18th St NW, Atlanta