Diet Coke launches T-shirt design contest

Diet Coke is inviting “fashionistas” to submit designs for a Diet Coke-branded T-shirt that will hit Target stores this fall. The designs can be submitted through the end of May.

The winning T-shirt, which will be chosen from among 10 finalists determined by an online public vote in June, will be selected by fashion designer Rebecca Minkoff and Diet Coke and Target creative staff.

Last year, only submissions from design schools were accepted for the Diet Coke Young Designer Challenge. This year ideas from anyone in the U.S. can be submitted.

In addition to having the T-shirt in the soft drink aisle at Target, the grand prize winner will receive a $10,000 cash prize and a trip to meet singer Taylor Smith in Nashville on one of the final concerts of her final U.S. RED Tour. More information is available at

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