It is here, fellow baking nerd, that I must implore you to put down the cinnamon! Yes, I said it. Put it down. Take a breath, write me a furious email, and then come back. The fact is plain: In a world rich with spice, we use too much cinnamon. This one little spice does so much heavy lifting in our cool weather baking that it quickly becomes boring, and we categorically resent the flavor until the following fall.
I encourage you to think of cinnamon — and every other spice in baking — as supporting acts instead of mainstage performers. With a light touch, and in the right proportion, spices make our apples more apple-y and our pumpkins more pumpkin-y.