For journalists covering a disaster like the MH17 plane crash, there are some pretty obvious things you shouldn't do. For example: digging through the personal belongings of deceased passengers is probably a bad idea.
Unfortunately, Sky News reporter Colin Brazier may have been trying a little too hard to stir up some empathy in the viewers when he started rummaging through a suitcase during a shot.
Not long afterward, Sky News released a statement saying both Brazier and the network apologized.
Other journalists haven't been very forgiving, though. A BBC presenter said she wa "absolutely astonished" and another scolded the network, "Sky!! Get your reporter to STOP rummaging thru belongings at #mH17 crash site." (Via Twitter / @JacquiOatley, Twitter / @ShelaghFogarty)
Which is exactly what the private, pro-Russian news site LifeNews did as one of the first outlets to arrive at the crash site.
A Motherboard piece titled "How to Livestream Mass Death" compared the repeated rebroadcast of the footage to "an exponentially grislier version of CNN" and wondered if such scenes should be a part of the future of livestreaming.
"We're probably going to have to start being a bit more careful with how we engage livestreams ... The real-life gore that once lurked deep in online forums is now on the brink of becoming a major factor in online journalism, a click away from anyone with a Twitter account."
And, in case you thought that was the last of it, BuzzFeed's Max Seddon has one more don't.
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