Giant mixed-use project in Johns Creek gets its name

Credit: Toro Development Company

Credit: Toro Development Company

The 43-acre Medley project is expected to anchor North Fulton suburb’s new city center

The team behind a transformative project in Johns Creek said the development’s name needs to reflect the melding of people and experiences it aims to bring to the north Atlanta suburb.

Medley became the obvious choice.

Toro Development Company recently selected Medley as the name for its 43-acre mixed-use proposal. The $350 million project is the first of its kind in Johns Creek, and it’s poised to completely redo a former State Farm office campus.

Medley’s development at the intersection of Johns Creek Parkway and McGinnis Ferry Road is expected to kickstart a new town center, which will span 192 acres.

John Kelley, a partner at Toro Development, said the partnership between the developer and city will create a gathering place and destination north of Atlanta.

“Our project as well as the greater Town Center will be transformative for Johns Creek residents and create the best parts of urban living in a suburban setting — walkability, great restaurants and entertainment, a high-energy place to go and just be around others in the community,” Kelley said in a recent news release.

The Atlanta-based developer’s plans for Medley include 200,000 square feet of retail, restaurant and entertainment space, in addition to 110,000 square feet of office space. It also include 900 residential units comprised of townhomes and luxury apartments.

Recently released renderings show the developer’s vision for “vibrant, walkable streets” with jewel box-style retailers in a similar vein to the Avalon in Alpharetta. The company’s founder and principal, Mark Toro, worked on the Avalon development with his previous firm North American Properties. But he previously told The Atlanta Journal-Constitution this project won’t be “Avalon 2.0.”

Credit: Toro Development Company

Credit: Toro Development Company

He said in the release that it’s vital to create activities to attract residents to the new development and keep it abuzz with people.

“Our strategy is to develop a highly programmed street-level experience with residences above that bring feet to the street and invite human energy 18 hours a day, 7 days a week,” said Toro.

Medley is among the first developments in a long-range vision for Johns Creek Town Center, which will be anchored by City Hall. Adjacent to Medley, Boston Scientific plans to bring about 340 employees to a new life sciences facility.

The Johns Creek City Council is expected to vote on the project’s zoning in December. According to a previous Development of Regional Impact (DRI) filing, Toro Development expects the construction timeline to run through 2027.