Georgia is 2nd best state to start a business, analysis concludes

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Facebook's Oculus, Tests New VR Advertising.Mashable reports that Facebook's Oculus has begun testing in-headset virtual reality advertising. .Oculus announced on Wednesday that it will begin a "small test" to insert ads into VR games.In the following weeks, ads will be added to more Oculus titles. .The company is reportedly aiming for a larger deployment after gathering feedback from both developers and players.We want to help developers generate revenue and help people find great experiences at better prices, this is a part of how we’ll create a healthy, self-sustaining platform for everyone, Andrew Bosworth, head of Facebook Reality Labs, via Twitter.Facebook said it will not use movement data or microphone audio to target ads.But the company will gather information on whether users interacted with an ad. .According to Mashable, ads accounted for over 98% of Facebook's total revenue in 2019.

In WalletHub ranking, Peach State came in first for business environment

Harold Samuel coined the phrase “location, location, location” as the three things that matter in real estate. The same could be said for starting a business. If you’re thinking of becoming your own boss, you’ll be glad to know you’ve nailed two of those locations.

In May, we reported that Atlanta is the third best city in the nation to start your career, according to a WalletHub analysis. Now, the financial website has found Georgia to be the second best state in the country to start a business.

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To determine 2021′s best and worst states to start a business in, WalletHub compared the 50 states across three key dimensions: business environment, access to resources and business costs.

Each of those dimensions was then evaluated using 28 relevant metrics, each of which was graded on a 100 point scale, with a score of 100 representing the most favorable conditions for business creation.

When the numbers were tallied, Texas came out on top with a score of 57.89. Georgia was not far behind, however, finishing second with a score of 56.92.

The Peach State came in first for business environment, which includes metrics for average length of work week, five year business survival rate, startups per capita and more. In the other two dimensions, Georgia finished 31st for access to resources and 20th for business costs.

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Rounding out the top five were California, Florida and Idaho, in that order. The worst state to start a business in, according to WalletHub’s analysis, was New Jersey, with a score of just 41.07.

“I believe all the states will see an upsurge in business startups, service industries in health care, elder care, travel and leisure, and personal care will be big,” said Martha Mattare, an associate professor in the Department of Management at Frostburg State University and director of the business program at the University System of Maryland at Hagerstown.

William Bowman, a professor of entrepreneurship in the Busch School of Business at Catholic University of America, however, sees a boom in technology businesses.

“Artificial intelligence, robotics, renewable energy, technology-enhanced education. I see a massive brain drain happening in California which is great news for the rest of us. Texas, Florida, and the mountain states will benefit now that Zoom has shown us what is possible using their technology,” he told WalletHub.

You can read the full analysis at WalletHub.com.

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