If you’re looking for a setting to showcase your “planet-friendly fashion as gorgeous as nature itself,” you could head to Serenbe.
Well, that’s what Oprah Winfrey did.
For April’s “Love the Planet” issue of O, The Oprah Magazine, Serenbe is the backdrop for more than 10 pages of fashion, beauty and home articles.
“The O crew was captivated when they saw Serenbe, the eco-utopia where Wear&Care was shot,” the magazine wrote.
Models were photographed surrounded by trees, fields and even sheep.
“Oprah Magazine has captured the serenity of Serenbe's natural landscape,” Serenbe said in an email.
Winfrey has been to Atlanta numerous times to film movies and, most recently, to campaign for Democratic gubernatorial candidate Stacey Abrams.
It seems logical she would choose Serenbe for her “Love the Planet” issue, considering the community “was born in an effort to protect the beautiful rural land just outside of Atlanta known as Chattahoochee Hill Country.”
Serenbe was founded by Steve Nygren and Marie Lupo Nygren with the belief that “if you want to change the world, start in your own backyard.”
According to Serenbe.com, the couple discovered the property on a weekend outing with their three girls in 1991. Weekend visits for the family transformed their lives, and three years later they sold their Atlanta home and relocated full time to Serenbe.
“People are looking for a better way to live,” Steve Nygren told The AJC last year. “We decided to develop in relationship with nature instead of in opposition to it.”
A testament to Serenbe’s commitment to environmental sustainability, The AJC wrote, the community boasts a 25-acre professionally managed organic farm that has more than 300 types of produce. Farm-to-table and fresh food is a norm at Serenbe, and much of the produce grown at the farm is used in community’s restaurants.
Chef Nicolas Bour , who recently returned to the Farmhouse at Serenbe restaurant, thinks the term “farm-to-table” is overused, however.
“I call it ‘the way.’ People ask me if my food is farm-to-table and I say, ‘No. It’s just the right way.’ But one thing that has remained constant here is the dedication to ingredients and execution. Farm-to-table is real here.”
The community even has its own playhouse, where “American Idol” winner Taylor Hicks is currently performing in his first big acting role.
The first Serenbe home was built in 2004, but now there are more than 200 homes, with prices ranging from $470,000 to more than a million.
But there’s no need to move there to enjoy the community. The Inn at Serenbe has 27 rooms just waiting for visitors.
Actress Zoe Saldana stayed in Serenbe not long ago and gave it a glowing recommendation in the April issue of Condé Nast Traveller.
“It’s secluded, we ate vegetables that came straight from the earth, had berry bushes outside our front door, and I was able to experience that rural lifestyle that my friends would always talk about. We thrived there,” she said.
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