Honda HR-V 2wd EX-L with Navigation

Front-drive five-passenger subcompact SUV

Price as tested: $24,590 (excluding destination charge)

Reasons to buy: Passenger and cargo space, fuel economy, visibility

Shortcomings: Controls, voice recognition, distracting blind-spot display

Engine: 1.8-liter 16-valve four-cylinder

Power: 141 horsepower at 5,800 rpm; 127 pound-feet of torque at 4,300 rpm

Transmission: Continuously variable automatic

Wheelbase: 102.8 inches

Length: 169.1 inches

Width: 69.8 inches

Height: 63.2 inches

Curb weight: 3,094 lbs.

The 2016 Honda HR-V is a face in the crowd, somebody you met at a party but remember only vaguely. Honda’s new subcompact SUV fails to make a strong impression, despite delivering good fuel economy and a roomy interior.

The HR-V lacks any distinguishing style, features or personality to establish it as a leader in the burgeoning crop of small crossovers.

It’s a perfectly acceptable vehicle, but not a memorable one.

HR-V prices start at $19,115 for a front-wheel-drive model with a six-speed manual transmission. All HR-Vs have a 1.8-liter four-cylinder engine that produces 141 horsepower. Stepping up to a continuously variable automatic transmission, or CVT, raises the price to $19,915. The least expensive all-wheel-drive HR-V costs $21,165. All-wheel-drive is only available with the smooth CVT.

I tested a nicely equipped front-drive HR-V EX-L with navigation, Bluetooth phone and music compatibility, voice recognition, front seat side air bags, curtain air bags, leather seats, heated front seats; 60/40 split folding rear seats, 17-inch wheels and more. It stickered at $24,590. All prices exclude destination charges.

The HR-V competes with small SUVs like the Buick Encore, Chevrolet Trax, Fiat 500X, Jeep Renegade, Mazda CX-3, Mitsubishi Outlander Sport 2.4-liter and Nissan Juke. Its prices are comparable to similarly equipped models.

The HR-V’s selling points are a roomy interior and good fuel economy.

The passenger compartment has a high roof, excellent visibility (thanks to large windows) and accommodating front and rear seats. Its passenger volume is in the middle of the pack: more than the Encore, Trax, CX-3 and Juke; less than the 500X, Renegade and Outlander Sport.

The HR-V has the most cargo space, both behind the rear seat and with it folded flat. Despite that, it could use more, and larger, bins and cubbies to store glasses, phones, iPods and the like in the front seat. Road noise is quite noticeable at highway speed.

The interior looks good, but the flat panel and touch screen controls for audio and climate are inconvenient.

The HR-V also uses Honda’s faux-blind spot alert, a distracting video display that projects the view to the vehicle’s right-rear on the touch screen when you indicate a right turn. Honda has moved away from this system on more expensive vehicles. Next step: Drop them across the model line.

The HR-V’s horsepower is at the lower end of the class, topping only the Encore and Trax. It’s got the least torque, 127 pound-feet at 4,300 rpm. That trails the competition by 19 to 50 pound-feet.

The CVT works hard to overcome that disadvantage, but the HR-V does not feel quick, though it’s perfectly adequate around town and on the highway.

The HR-V’s fuel economy ties that of the Mazda CX-3 for best in class. The Environmental Protection Agency rates the Honda 28 mpg in the city, 35 on the highway and 31 in combined driving. The key combined rating matches the CX-3 and leads all others.

The HR-V’s styling is unremarkable. The SUV looks big and practical. Its height and large expanses of glass provide good sight lines owners will appreciate. There’s nothing objectionable or quirky about the HR-V’s looks, but nothing memorable to inspire affection like Honda’s Element did with its combination of whimsy and practicality.

Automakers are still figuring out how to apply their brand character to the new class of small SUVs. Nissan struck first, and endowed the Juke with odd looks and a sporty persona. Buick went upscale with the Encore. Chevy gave the Trax leading-edge connectivity and iPhone compatibility. Jeep looks and off-road ability distinguish the Renegade.

The HR-V’s failure to mark its territory leaves plenty of room for other automakers to stake their claims. Next candidate: the Mazda CX-3.