Adidas has custom-shoe technology. Nike has broad appeal.

Those were among the observations made by ACC coaches and athletes at the ACC Kickoff Thursday about the two apparel providers, who appear to be the more likely possibilities (over Under Armour) to be the next outfitter for Georgia Tech. The athletic department’s contract with Russell Athletic will expire after June 2018.

“Our kids are happy with (Nike) and they like it, so I’m good with it,” Wake Forest coach Dave Clawson said. “Our kids love it. Kids love putting on the swoosh.”

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