The Los Angeles Rams’ win over the Cincinnati Bengals in the Super Bowl drew a 35.2 rating and a 70 share in the Atlanta television market Sunday, according to NBC Sports, which televised the game.
Those figures mean 35.2% of all Atlanta households with TVs watched the game on average, as did 70% of the households with their TVs in use at the time.
Nationally, the game averaged 99.2 million viewers on NBC, 1.9 million on Spanish-language network Telemundo and 11.2 million on digital platforms for a total average audience of 112.3 million, which NBC said was the largest for a TV show since the February 2017 Super Bowl between the Falcons and New England.
The local markets that posted the highest ratings for Sunday’s game, based on the 44 metered markets available Tuesday, were Cincinnati (46.1 rating/84 share) and Detroit (45.9 rating/79 share), NBC said. Viewership in Detroit undoubtedly was boosted by interest in former Lions (and now Rams) quarterback Matthew Stafford.
Los Angeles delivered a 36.7 rating/77 share for the telecast and wasn’t among the top 10 in local-market ratings.