Police in North Carolina are investigating a viral video that appears to show a Charlotte man gleefully kick a cat off a steep hill.

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The man apparently recorded himself abusing the animal and then posted the video to Facebook.

As the man appears to kick the cat like a football, he can be heard exclaiming, “In the hole you go.”

After thousands of people shared the post and the video racked up more than a million views, the man posted a second video to Facebook saying, “Thanks to all y’all haters that got me a million views.”

Despite his apparent pride in the publicity, the Facebook posts were later removed.

WSOCTV is not naming the man, because he isn’t facing any charges at this time.

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Cooling towers for Units 4 and 3 are seen at Plant Vogtle, operated by Georgia Power Co., in east Georgia's Burke County near Waynesboro, on Wednesday, May 29, 2024. (Arvin Temkar/AJC)

Credit: Arvin Temkar/AJC