Police in North Carolina are investigating a viral video that appears to show a Charlotte man gleefully kick a cat off a steep hill.

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The man apparently recorded himself abusing the animal and then posted the video to Facebook.

As the man appears to kick the cat like a football, he can be heard exclaiming, “In the hole you go.”

After thousands of people shared the post and the video racked up more than a million views, the man posted a second video to Facebook saying, “Thanks to all y’all haters that got me a million views.”

Despite his apparent pride in the publicity, the Facebook posts were later removed.

WSOCTV is not naming the man, because he isn’t facing any charges at this time.

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Helen Gilbert places flowers on her brother Eurie Martin’s grave at Camp Spring Baptist Church in Sandersville. Her brother died eight years ago. Three former Washington County deputies are accused of causing his death and are set to stand trial Monday. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez