“Once you see it, you can’t unsee it – the slanted hairline, the beady eyes and even that signature ‘stache – the resemblance is unCANny,” read the latest press release from Pringles’s parent company. It’s an unexpected match, to be sure.
The kidney garden spider is a green orb weaver with white and black markings along its back. The markings resemble a familiar mustached logo — the Pringles man. Now Pringles has created a petition to rename the arachnid the Pringles Spider.
“Pringles can’t simply sit back and do nothing when there is something in the wild this WILD – this natural phenomenon must be addressed,” Pringles’s parent company Kellogg said in a press release. “That’s why Pringles wants to put this little-known Kidney Garden Spider on the map and officially recognize it forevermore as the Pringles Spider.”
If enough fans sign the petition and the spider is officially recognized, the Kellogg Company said it will give away free Pringles to celebrate making “snack and spider history.”
“In 1968 the world was introduced to the iconic Pringles can and logo, but little did we know there was a creature amongst us who was unknowingly spreading the Pringles love,” Mauricio Jenkins, U.S. marketing lead for Pringles, said in a press release. “We’re thrilled to rally fans to help us recognize this spectacular spider, and welcome it into the Pringles family.”
The company has also started an Adopt a Pringles Spider Program, where customers can choose a kidney garden spider from their list of offerings in order to receive an adoption certificate.