Ikea’s new take on its longstanding publication comes after it announced the end of an era for the catalog in December.
That month, the retailer said that discontinuing the print and digital index was an “emotional but rational decision” as it looked “to the future with excitement.”
“For both customers and co-workers, the IKEA Catalog is a publication that brings a lot of emotions, memories and joy,” Konrad Grüss, managing director of Inter IKEA Systems B.V. said in a statement. “For 70 years it has been one of our most unique and iconic products, which has inspired billions of people across the world. Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed. In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.”