Customize personal gift boxes with Atlanta-based e-commerce store

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Box of Zeal, which is a Black-owned business launches Monday

An Atlanta-founded business is launching a new online gifting platform ahead of the holiday season.

Box of Zeal, which was founded by Florida A&M sorority sisters Norayi Mace, Ashley Blakely and Marissa Carlisle in Atlanta, began in August 2020 as a way to offer “thoughtfully curated and highly personalized gift boxes for every occasion, big or small in just a few simple clicks,” according to the website.

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On Nov. 9, the Black-owned company, the founders of whom are members of Zeta Phi Beta Sorority Inc., will begin allowing customers to build individualized gift sets from their homes ahead of a holiday season occurring amid the ongoing coronavirus pandemic.

Solving the issue of waiting in line at the post office or last-minute gift shopping resulting in a drugstore gift card purchase, the e-commerce store provides expert-curated, ready-to-ship gift boxes.

Its build-a-box platform allows customers to hand-pick each item including custom options such as shave oil, bath bombs and treats like cupcake bites and caramel corn, all enveloped in a box of the customer’s choice. Additionally, the online shop will handwrite the recipient’s note, pack the box and handle to-the-door shipping.

There’s also the marketplace where customers can purchase Box of Zeal directly. The online shop also provides corporate and event gifting options via the Box of Zeal Concierge.

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“2020 has been an unprecedented year. With the potential of people spending more time away from family and friends this holiday season because of COVID-19, this was the right time to offer this highly personalized gifting option to keep people connected while staying safe,” Chief Design Officer Mace said in a press release.

Box of Zeal hopes to keep people connected this holiday season with their gift offerings.

“We started Box of Zeal with a clear mission: to help people create moments and memories filled with Zeal – even when they can’t physically be together,” the about page read.

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