Heading toward the World of Coca-Cola today in downtown Atlanta? You might want to stop by one of the Coke vending machines outside the facility.

Today through Sept. 3, one of the machines will dispense more than 3,900 prizes such as sporting goods, coolers and digital cameras to random visitors looking to quench their thirst.

Coca-Cola said this is the first time a so-called "Happiness Machine" has stayed in the same place for an extended period of time and is the first to appear in the United States outside a college campus.

The promotion is part of the attraction's summer celebration and comes on the heels of the World of Coke's fifth anniversary at Pemberton Place, which is also home to the Georgia Aquarium and the soon-to-be-constructed National Center for Civil and Human Rights.

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