Ole Miss coach Hugh Freeze has resigned, bringing a stunning end to a five-year tenure that saw a Sugar Bowl victory, but also a wide-ranging NCAA investigation into rules violations.
His ultimate downfall came after school officials investigated Freeze's phone records and found misconduct.
"In our analysis, we discovered a pattern of conduct that is not consistent with our expectations as the leader of our football program," athletic director Ross Bjork said. "As of yesterday, there appeared to be a concerning pattern."
According to a report from USA Today's Dan Wolken, Freeze made a one-minute phone call to a number associated with a Tampa-based female escort service, and used his Ole Miss-issued phone.
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Bjork confirmed the school's investigation started last week after a Freedom of Information request revealed a concerning phone call but would not be more specific about the call. The school then looked into the rest of his phone records and found more problems.
Bjork said Freeze "admitted the conduct" and that the coach offered his resignation Thursday afternoon. When pressed to explain Freeze's conduct, Bjork said the school needed to "protect that information."
"His privacy is important," Bjork said. "The conduct was just not something we could continue with as our head coach."
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Co-offensive coordinator Matt Luke has been named the interim coach.
Ole Miss Chancellor Jeffrey Vitter and Bjork both said Freeze's resignation is strictly because of his personal conduct and not because of the ongoing NCAA investigation.
The news set off a firestorm on social media,
The Rebels had a quick rise under Freeze, recruiting at a high level and reaching an apex with a Sugar Bowl victory over Oklahoma State following the 2015 season.
Complete coverage at SECcountry.com
But an NCAA investigation — alleging 21 charges of academic, booster, and recruiting misconduct — has overshadowed much of that success, especially over the past year. The school has already self-imposed several penalties, including a one-year postseason ban for the upcoming season.
The 47-year-old Freeze — who was making more than $5 million per year — had a 39-25 record over five seasons, including a 19-21 mark in the Southeastern Conference.
Freeze took over after Houston Nutt was fired during a miserable 2011 season that ended with a 2-10 record. Ole Miss immediately improved under Freeze, finishing 7-6 in 2012 and winning the Birmingham Bowl.
The Rebels continued to surge on the field and on the recruiting trail over the next several seasons. They signed some of the nation's top recruits in 2013, including defensive lineman Robert Nkemdiche, receiver Laquon Treadwell and offensive lineman Laremy Tunsil. They helped push the program to eight wins in 2013, nine in '14 and a 10-3 record in '15.
But Ole Miss' newfound ability to recruit at a high level drew the attention of the NCAA, which was already investigating the school for a handful of violations that occurred during Nutt's tenure.
The school has received two Notice of Allegations letters from the NCAA over the past two years. The first alleged 13 rules violations, including nine that were classified as Level I, which the governing body deems the most serious.
But the case expanded in April 2016 after Tunsil became the story of the NFL draft after a bizarre video of him smoking from a gas mask-bong contraption was posted on his Twitter account just before the selections began.
There was also a post on Tunsil's Instagram account showing an alleged text conversation with a football staff member about arranging payment for bills.
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