Here’s a sampling of what’s being said on social media as members of the Georgia Tech football program reach out to the city of Atlanta:

What is the 404Takeover at Georgia Tech?

#404Takeover is a marketing slogan adopted after the arrival of Coach Geoff Collins. The Georgia Tech sports website says #404Takeover is also “Georgia Tech’s 30-minute weekly TV show”. Collins issued a 404Takeover Challenge to get fans to attend the 2019 spring game. The 404 part means Atlanta. It is the oldest telephone area code for metro Atlanta.

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Fans storm the court after a Georgia Tech victory at McCamish Pavilion. (Hyosub Shin/AJC)

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The city of Brookhaven's mayor and City Council last week decided to remove the colored panes of glass from the dome of Brookhaven's new City Centre after residents objected to the brightness of the colors, seen here Friday, June 27, 2025. (Reed Williams/AJC)

Credit: Reed Williams/AJC