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The frenzy began in June when Twitter user corrina tweeted an image of her ice-cube-filled cereal bowl and garnered thousands of re-tweets and messages.

It was equally popular on Tumblr, where it received more than 170,000 notes, mostly of people spouting their confusion on the odd combination.

But soon, corrina found that she wasn't alone.

Other fans of the cold combo came forward, posting photos of their favorite cereals accompanied by ice cubes.

"The only way I'll eat cereal," one person tweets, including the hashtag "ice."

Upon further investigation, pictures of the cereal-cube pairing was found as far back as 2012.

The promoters insist this is necessary to keep the milk cold, while others voice concerns about the milk begin watered down.

Either way, it seems many, many people have being eating their breakfast like this for a long time while the rest of us have never heard of the idea in our lives.

See tweet here.