A hotel in Valdosta, Georgia is full for the next week.
A manager at a Tifton hotel told The Atlanta Journal-Constitution she couldn't talk for long because the phones had been ringing constantly with people needing rooms.
“Usually we’re busy on the weekends, but not this busy,” Patel said late Tuesday. “We’re usually not sold out.”
Irma made landfall Wednesday on the tiny Caribbean island of Barbuda and is churning its way through the region on track for the U.S.
The Category 5 storm could cause major damage, though it's too early to predict its exact path.
“It's hard to even conceive of winds this strong,” Atlanta meteorologist Brad Nitz posted on Twitter.
Irma's winds have been clocked at 185 mph, with sustained gusts measured at more than 200 mph.
It's expected to hit the U.S. mainland this weekend, on Sunday.