The retired executive assistant to the county’s chief operating officer said her approach was practical.
“We’ve identified a situational problem, now let’s work on the solution.”
It’s deeply personal for some of the “Real Men Wear Pink” participants, many of whom have had wives, sisters, mothers and daughters diagnosed with breast cancer.
In addition to his mother, Leak said his maternal grandmother is a breast cancer survivor and two good friends were also diagnosed with breast cancer.
According to the ACS’s Cancer Facts & Figures 2021, an estimated 281,550 women and 2,650 men in the United States will be diagnosed with breast cancer this year. In Georgia, 8,770 women are expected to be diagnosed.
Doctors recommend that women get regular mammograms to allow for early detection when cancer is most easily treated.
Participants in “Real Men Wear Pink” are selected by members of the ACS staff or board or nominated. Many are business and community leaders.
The men all have extensive networks to help get the word out about the campaign and information about breast cancer research and treatment.
Erin Nixon, senior corporate relations manager with the American Cancer Society, said the goal for the Atlanta campaign, which is in its sixth year, is $295,000.
Pink is the symbol of breast cancer awareness so each man is asked to wear the color every day during October, which is designated breast cancer awareness month.