Glow-in-the-dark ice cream will cost you $200

"British inventors made an ice cream that glows in the dark. The ice cream gets its green sheen from a synthesized protein that makes jellyfish glow." (Via KOFY)

It’s pretty cool to look at, but as far as the taste, there’s no mention of that.

Lick Me I'm Delicious is the company behind the concoction. Its main developer, Charlie Francis, had a more in-depth explanation of how the glowing ice cream works, saying: "The protein we are using in the ice cream reacts with your tongue at neutral pH. So as your mouth warms up the protein it will raise the pH level and the ice cream will glow." (Via Metro)

And the more you lick it, the brighter it gets. But there’s a catch — an expensive one.

The luminescent treat costs more than $200 a scoop. So chances are slim you'll be seeing it at your local ice cream shop anytime soon. (Via General Mills)

So why the high price tag? Well, here's a hint: On the company's Facebook page, Francis wrote, "Dam those expensive jellyfish." (Via Facebook / Lick Me I'm Delicious)

And man, is he right — jellyfish luminescence is reportedly four times the price of gold. (Via Wikimedia Commons / Jim G)

Lick Me I'm Delicious is famous for its odd ice cream flavors like beef, cheese and beer. (Via U.S. Department of Agriculture, Wikimedia Commons / Wiki-vr / Herr stahlhoefer)

But the ice cream endeavors won't stop at glow-in-the-dark. Up next, Francis wants to work on invisible ice cream, although he admits, "It is inherently impossible because of the refraction caused by the ice crystals which make up the ice cream, but I reckon we will find a way of doing it." (Via Yahoo!)

Invisible ice cream? Makes you wonder: Whatever happened to rocky road or vanilla?

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