Burger King has made the Impossible possible for some Georgia residents.
Burger King began testing a vegetarian Whopper made with the “veggie burger that bleeds,” as the Impossible patty is often called, in St. Louis, Missouri, in April.
On Tuesday, the fast food chain announced it was expanding Impossible Whopper sales to some restaurants in Columbus, Georgia; Miami and Montgomery, Alabama.
The plant-based vegan patty — made of water, plant proteins, coconut oil and heme, a natural molecule that gives burgers their distinctive taste and is found in plants — is designed to look and taste like a traditional red meat burger, The AJC reported in 2017. California-based Impossible Foods has received more than $250 million in financial backing from Bill Gates, venture fund Temasek and several other businesses and celebrities.
Less than a month after the St. Louis test, Burger King announced the Impossible Whopper would be available at locations nationwide by the end of the year.
Impossible Foods tailored a patty specifically for the Whopper, chief executive Pat Brown told Reuters.
Burger King is the first national fast-food chain to offer the Impossible Burger.
The Impossible Whopper will cost about a dollar more than a beef Whopper, CNBC reported, adding that Finazzo said research found that customers don’t mind paying more and like the plant-based burger for its health benefits.
If you don’t mind getting out of your car and eating in a restaurant, you can already try the Impossible Burger here in Atlanta at one of 11 places.
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.
Download the new AJC app. More local news, more breaking news and in-depth journalism. AJC.com. Atlanta. News. Now.
Download the new AJC app. More local news, more breaking news and in-depth journalism.
With the largest team in the state, the AJC reports what’s really going on with your tax dollars and your elected officials. Subscribe today. Visit the AJC's Georgia Navigator for the latest in Georgia politics.
Your subscription to The Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism. Visit the AJC's Georgia Navigator for the latest in Georgia politics.