Gwinnett’s Avalon-inspired ‘Revel’ project gets necessary rezoning

A rendering of the proposed 'Revel' project on Gwinnett County's Infinite Energy Center campus near Duluth. (Via Gwinnett County planning documents)

The mixed-use megaproject pitched for Gwinnett's Infinite Energy campus is one step closer to reality after clearing a rezoning hurdle.

Gwinnett’s Board of Commissioners voted Tuesday night to rezone the entire 120-acre, county-owned campus — which includes the existing performing arts center, convention center and arena — to a “regional mixed-use” designation. The property near Sugarloaf Parkway and I-85 was previously zoned under a mix of commercial, office and low-density residential uses.

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Work is already underway on the property to expand the convention center and build an on-site parking deck. North American Properties — the developer behind Alpharetta's uber-successful Avalon project, among others — plans to bring much more to the site with its "Revel" project.

A rendering of the proposed 'Revel' project on Gwinnett County's Infinite Energy Center campus near Duluth. (Via Gwinnett County planning documents)

Plans call for the development to include more than 800,000 square feet of office space; 325,000 square feet of retail; 75,000 square feet of restaurant space; a 325-room hotel; and more than 950 residential units.

Buildings could be up to eight stories tall.

Including existing driveways, about 14 access points to the development are planned: six from Sugarloaf Parkway, three from Satellite Boulevard and five from Meadow Church Road. A total of more than 10,500 parking spaces (most within parking decks) is proposed.

Van Stephens, Gwinnett’s chief assistant county attorney, said the site plan was “in complete conformance with all of our planning principles.”

The development is projected to be completed in 2023, though initial phases would open sooner.

“Obviously we are very excited about this project and this rezoning,” District 1 Commissioner Jace Brooks said.

A rendering of the proposed 'Revel' project on Gwinnett County's Infinite Energy Center campus near Duluth. (Via Gwinnett County planning documents)

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