The National Black Arts Festival is getting into the swing of Super Bowl week with digital projections on Midtown buildings that highlight the connection between sports and the arts. CONTRIBUTED: NBAF

Light show in Midtown from the National Black Arts Festival

The connection between sports and the arts will be highlighted this week with a light show brought to you by the National Black Arts Festival.

The NBAF will be projecting images onto Colony Square’s tower at the corner of 14th and Peachtree Streets in Midtown. 

From Jan. 31 through Feb. 3, digital images 100 feet by 100 feet depicting “Art of the Sport” will be projected onto the building.

The images will appear nightly between 6 and 11 p.m. The project is supported by the Woodruff Arts Center -- just across the street from Colony Square.

The idea is to show the similarities between the two worlds, both of which depend on “passion, coordination, expression, discipline, talent, teamwork and the human body,” according to the festival.

“Art and sports help transcend and lift; they both bring joy to the human spirit,” said Pellom McDaniels III, Ph.D., curator of African American Collections at Emory University  and former NFL player.

The National Black Arts Festival is an Atlanta-based nonprofit organization that for 30 years has brought the art and the artists of the African diaspora to Atlanta audiences.

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