Paula Deen fans are feeling as lost without Paula as the iconic cooking star would feel without butter — and they’ve decided to show it.
Butter for Paula, a movement of Deen’s fans, is sending empty butter wrappers to companies that have dropped Deen’s image or stopped selling her product.
The group’s website said it intends to send a message that the companies will lose customers unless they bring Deen back.
Butter for Paula plans to send wrappers to 14 companies that have broken ties with Deen, including Walmart, QVC and Walgreens. None of the companies could be reached for comment.
Butter for Paula began on the belief Deen was “unjustly vilified by a carefully calculated media smear campaign” that “fully intended to damage Paula’s reputation and damage her business,” the Butter for Paula’s webpage declares.
The movement was founded by John Schmitt, who created a Facebook fan page called “We Support Paula Deen.”
It’s slogan: “A company without Paula is like a wrapper without butter.”
“It was a spur of the moment thing,” Schmitt told Stitches ‘n Dishes.
Stitches ‘n Dishes is a website dedicated to gourmet experiences, especially in street food. The site has supported Deen since acknowledge using a her racial scandal and lost her television contract and other sponsors.
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