“Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable,” the memo said. “We will not continue to conduct business as usual without regard for Black lives.”
Thomas’ and Agyemang’s notice further says that Tuesday, June 2 is “meant to intentionally disrupt the work week.” Launching #TheShowMustBePaused on a Monday, they said, would suggest a long weekend “and we can’t wait until Friday for a change.”
Is this only happening today?
The executives note that the effort is “not a 24-hour initiative. We are and will be in this fight for the long haul. A plan of action will be announced.”
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Who is involved?
Record labels and music companies across the world are involved in the movement along with singers, rappers and other artists.
Atlanta stars including Lil Jon, China McClain, Monica, Usher, Jermaine Dupri and others are taking part. Outside of Atlanta, the roster includes Britney Spears, Green Day, Foo Fighters, Quincy Jones, Rihanna and Coldplay.
Is it only the music industry?
The movement is not only for the music industry, as #BlackoutTuesday has spread to other industries, according to The Independent.
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How do I participate?
To participate, people impacted by the recent events are encouraged to take a break. Many have acknowledged participation by posting a black box on their social media feeds, particularly Instagram, with hashtags including #TheShowMustBePaused and#BlackoutTuesday.
CNN reported people are encouraged to suspend emails, press releases and other business activities for the day.
What’s the controversy surrounding #BlackoutTuesday/#BlackoutDay?
Some criticism has emerged on social media with users taking issue with those posting black squares to signify they are blacking out online and using the hashtag #BlackLivesMatter.
Twitter user @atothebed tweeted a video showing the black box images on Instagram and said, “it feels dangerous... because once you click on the blm hashtag you’re directed to an overflow of black images, instead of other more useful content people could look at for information.”
Her concern was echoed by others, including singer Kehlani and Atlanta performer Yung Baby Tate and Lithia Springs native Lil Nas X, who tweeted that people "need to see what's going on."
How do I help further?
#TheShowMustBePaused website provides a list of how people can help with donations and resources. Links are provided to donate to the families of Floyd and Aubrey and fight for Taylor. People can also help protesters and connect with leaders launching grassroots campaigns. Allies can learn more with some anti-racism resources.