For those who post all their completed 5K times in the app by March 15, there will be glasses from each brewery awarded at a closing party.
The event’s organizers, Kelly Scott and Andrew Griffin, said it’s also a chance to support Atlanta’s breweries during a time that can be slower for the beer industry.
"We hope this helps support them through this season. It is also fun to get people out of their routine by giving them a reason to try out a new brewery. It brings the communities together and we hope that it will grow to an Atlanta tradition bring all of the area together," the organizers said in a statement.
Registration is $30 if you sign up by Jan. 9. It includes a shirt and flight board ready to be filled with glasses from the different breweries, which will be awarded for finishing the challenge.
Since 2017, when the Georgia law around breweries changed, a variety of places have opened their doors to beer lovers across town.
The new law allowed breweries to sell beer directly to customers and nixed the previous rule requiring tours in order to sell from taprooms.
According to the Brewers Association, Georgia was home to 82 craft breweries in 2018. That's up from just 21 in 2011 and 53 in 2016.
Nationwide, there were more than 7,000 craft breweries operating last year, which was nearly double the number open in 2014.