"Doing Black hair is not such a hard thing or magical technique," Shigley says. "But, we have been programmed to believe that. It's really a stylist's lack of knowledge."
Women will not have to worry about the stylists' expertise of Black hair; each one is trained in hair styling and maintenance techniques via a special program Shigley created. "Colour is the conduit to having wonderful, beautiful hair that is personalized and convenient", she says.
While Colour was developed with women of color in mind, clients span the spectrum and stylists know how to do their hair too.
Ready to have your mane maintained or runway ready? Download the app and select a service; a single option is $65 and the one month unlimited appointment package is $200. The latter option means Black women can work out and swim all month long and still have hair that looks salon-finished.
Colour is currently only available in Atlanta, but Shigley plans to expand to D.C., Chicago, Houston and Brooklyn.