—Repaint using neutral colors such as taupe or gray
—Replace door knobs and towel bars in bathrooms
—Replace fixtures in kitchens or bathrooms
—Add lighting or increase the wattage in existing light bulbs
—Add “staging safe” artwork such as abstracts
Professional cleaning should top the list as far as “must do” expenditure for home selling. The reality is most buyers are turned off by a home that does not appear to be well maintained or cared for, and some may consider an untidy or perceived dirty home as unattractive. Professional cleaning companies typically offer a “deep clean” type service which will help ensure that your property is spic and span and sparkling “like a new penny” for potential buyers.
Home staging is a key tool when it comes to home selling. In fact, many savvy home sellers and real estate agents insist on always using home staging as a marketing tool. While many television shows and numerous articles have helped to educate home sellers on staging, there are some basic home staging elements that anyone can incorporate into their home selling process.
What is Staging?
—Neutralizing. When it comes time to sell your home, neutral colors are best as opposed to personal colors.
—De-personalizing. Be sure to remove personal photos and mementos, so buyers focus on your space as opposed to your personal belongings.
—Creating broad appeal. When it comes time to sell your home, you will want to appeal to the largest amount of potential buyers as opposed to a narrow audience.
—Highlighting the positives, downplaying the negatives.
—Not decorating. Staging is performed in order to sell a home and appeal to potential buyers, while decorating is geared toward the personal taste of a current home owner.
—A key marketing tool.
Cathy Hobbs, based in New York City, is an Emmy Award-winning television host and a nationally known interior design and home staging expert with offices in New York City, Boston and Washington, D.C. Contact her at email@example.com or visit her website at www.cathyhobbs.com .