Say what you will about kids having too many toys: We will spend billions of dollars this season to get them some more.
U.S. retail sales of toys hit $21.47 billion last year, according to market research company NPD Green, and the stage is set for even greater volume this year. For this Christmas season, Toys R Us increased its number of pop-up stores from 100 last year to 600, and Walmart says it will nearly double its display space for toys.
Anyone who’s ever set foot in a big-box store knows there are more choices than could be considered in an average adult’s life span, so here’s a fleet survey of some of the new-for-the-season choices (at major toy retailers and amazon.com, unless otherwise noted):
• Mega Bloks Dragons Universe Ultimate Action Dragon Destroyer. It’s like a blow-’em-up Michael (“Transformers”) Bay movie in a box, this time pitting the good and brave soldiers of the Alliance vs. the Predavors, an alien race of war-loving dragons. The largest attack vessel, the Ultimate Action Dragon Destroyer, can send Predavors baddies Deadeye and Bloodclaw packing. Electronic battle sounds and light effects add to the crazed-boy action. (Ages 6-plus; $49.99.)
• Disney Pixar Toy Story 3 Blast Off Buzz Lightyear. The third “Toy Story” was the charm for many moviegoers, and Buzz’s antics and heroics played a big part. This 12-inch-high action figure spouts more than 30 sayings and boasts pop-out wings with rocket lights and blast-off sounds. Two green army men included. (Ages 4-plus; $39.99.)
• U-Build Battleship. A new take on a classic, this “tactical combat game” lets players build and customize battleships, aircraft carriers, destroyers, subs and PT boats with Lego-like “bricks.” Combatants hide their fleets on ocean grids and fire their ample weapons. The first to destroy an opponent’s ships is the winner. (Ages 7-plus; $19.99.)
• Green Toys fire truck. Kids already naturally interested in recycling will be extra excited to know that this very red engine was made from plastic milk containers. The 10.5-inch-long truck rolls smoothly on fat black wheels and features a 9.5-inch roof ladder that rotates 360 degrees for rescuing imaginary cats from imaginary treetops. (Ages 1-plus; $24.99 at Bean Head Toys, Picayune Toys, Learning Express locations.)
• Disney Princess Cosmetic Case. Your little girl can be the Belle of the holiday ball with the lip glosses and nail polish in this three-tiered train case. The case comes in pink, favorite color of four out of five surveyed princesses. (Ages 4-6; $29.95 at Toys R Us.)
• Star Wars Imperial AT-AT All Terrain Armored Transport Vehicle. It’s an open question which boys in the house (the small or extra-large ones) will have more fun with this retro Hasbro toy, first seen attacking the Rebel base on ice planet Hoth in 1980’s “The Empire Strikes Back.” At more than 2 feet tall and 2 feet long, it can carry a fleet of figures (one is included). Enemies of the Empire, beware! (Ages 4-plus; $119.99.)
• Spin Master Zoobles! From the maker of Bakugan, here is a different kind of ball that springs to life, transforming into a super girly character when placed on its magnetized “Happitat.” When petted, Zoobles blink their eyes, wag their tails and wiggle their ears. There are more than 150 available characters, plus special editions and play sets, so a collecting obsession could add up. (Ages 4-9; $5.99 single; $9.99 “Twooble” double pack.)
• Cuponk. Probably takes the prize for the simplest toy in the store: Try landing the lightweight ball in the Cuponk (pronounced kuh-ponk) cup, from one of the 30 included trick shot cards, or some wild bounce of your own making. The electronic cup lights up and makes appropriate celebratory noise. (Ages 9-plus; $14.99.)
• “DC Super Heroes: The Ultimate Pop-Up Book.” A kilo of Kryptonite couldn’t keep superhero-infatuated kids from this book, which is more toy than tome. Pop-up engineer Matthew Reinhart celebrates Superman, Batman, Wonder Woman, Green Lantern and many other tights-wearers of the DC universe with a half-dozen main pop-ups and more than 20 detailed ones. (Reading level, ages 4-8; $29.99 at book stores and amazon.com.)
• Bendarooos SpongeBob SquarePants Pack. There’s no such thing as idle hands when Bendaroos flexible building sticks are in the house, and now this 300-piece pack comes in hues themed to the popular Nickelodeon kids show (pineapple orange, oyster purple, lagoon green). Includes traceable templates and a big Bikini Bottom play mat on which kids can spin out their own SpongeBob misadventures. (Ages 3-plus; $22.99.)
About the Author
Keep Reading
The Latest
Featured