The Shops Buckhead Atlanta will produce the show, which will feature fashions from 12 retailers, including Billy Reid, Etro, La Perla, Planet Blue, Theory, Tod’s and more, along with makeup from Nars.
OTF has grown since its early beginnings, said Harrison, who now resides in Atlanta. Back then, the women were so focused on their families and supporting their husbands’ careers that it was hard for them to give their time to other efforts. “We had a slow start getting wives involved, but over time with doing the fashion show, it piqued the interest of a lot of the wives to get on board. They also saw how much we were giving back to the community,” Harrison said.
That is what attracted Trameka Bettis, wife of former Pittsburgh Steeler Jerome Bettis, to the organization several years ago. “The impact Off the Field has in the community and their philanthropic efforts are so well-received,” said Bettis, who also resides in Atlanta, “and it reminds the community that although our husbands are so well-respected, we have a presence and a purpose.”
Jerome Bettis said the event is all about the ladies. “I am the accessory. I have to hold my elbow up strong. I have to be timely and my clothes have to be ironed. I have very little wiggle room,” he joked. While the Super Bowl is an opportunity for NFL players, particularly those who have retired, to reunite, at the OTF fashion show, they are focused on supporting their wives.
“Our wives are so important to our success, so every chance we get to honor them and shine a little light on them, that is really important to do,” said Bettis.
Though Rodney Harrison said he is more of a behind-the-scenes type of guy, he enjoys participating in the event. “I am not a natural model. My wife is really into it and I look forward to it,” he said.
This year’s event will benefit Girls Who Code, a national nonprofit founded in 2012 with the mission to close the gender gap in computer science jobs by 2027. “We are an organization of women. To support an organization that is trying to get more girls into technology is huge for us,” Erika Harrison said.
While the fashion show ends in what seems like just a few minutes, the women said they hope their impact on the communities they visit is felt for years to come.
Off the Field Players’ Wives Association Super Bowl Fashion Show
11:30 a.m-2:30 p.m. Feb. 1. $100-$350. The Shops Buckhead Atlanta, 3035 Peachtree Road, Atlanta. Tickets available at eventbrite.com. Schedule is as follows:
11:30 a.m.: Red carpet
12:30 p.m.: Fashion show begins
2-6 p.m.: VIP events at the Shops Buckhead Atlanta
4-8 p.m.: ALBA cocktail mixer hosted by Terrell Owens