Portrait photographer Claiborne Swanson Frank was the curator and art director for the project, which incorporates a short film and still photographs of Richards, Belle, Palermo and their fashion-forward peers, including Lily Aldridge and Elettra Weidemann.
“Both Vara and Varina are frequently worn by young fashion girls, models and celebrities around the world, so we decided to choose 20 VIP international style icons that embody the inherently chic spirit of the shoe and the timeless modernity of our brand,” said James Ferragamo, director of women’s leather goods.
Ferragamo is also taking orders for custom-designed Varas from its shoppers at www.icona.ferragamo.com/, who can make their own color combinations and fabric choices.
Customization is the wave of the future, and it won’t be long until everything is personalized, Richards said.
But that doesn’t mean throwing out the classics.
“Classic means originality to me, the first and the best,” she said.