Before COVID-19 hit, the number of women-owned businesses grew 21% from 2014 to 2019; the number of firms owned by women of color almost doubled to 43%. And, while that is encouraging, itās a bit⦠fill in the word⦠startling, mystifying, unsettling, interesting, outrageous⦠that minority female-owned businesses averaged $65,800 in revenue in 2019 while non-minority women-owned businesses saw a flushed bottom line of $218,800, according to ā2019 State of Women-Owned Businesses,ā that was commissioned by American Express.
Research shows that in many ways the gap between white women entrepreneurs and women of color āmirrors the systemic challenges and disparities faced throughout history,ā says Kareem Hall, who runs Emory Universityās Goizueta Business Schoolās Start:ME micro-business accelerator program for East Lake and Southside.
āThese disparities are augmented by some of the recent challenges going through the pandemic. White entrepreneurs have better access to capital, networking and resources to start and grow businesses. Itās similar to why so many women of color entrepreneurs didnāt qualify for the first round of the Paycheck Protection Plan; they needed prior relationships with a bank, a minimum number of employees. People of color tend to be rejected at higher rates from banks. The cards are stacked against many businesses led by women entrepreneurs of color,ā he says.
To help offset this disparity in an immediate way, C200, a Chicago-based nonprofit whose mission is to āinspire, education, celebrate and advance women entrepreneursā set up CHAMPION, a program that provides professional networking, a 12-week course on growing the entrepreneur and the business from Babson Collegeās WIN Lab Global, and a $25,000 grant.
āWe are a group of successful women in business, and with everything going on in the world with COVID, we decided we had to take action and do something specifically for women business owners of color,ā says CEO Carolyn Dolezal. āWe knew we had to put capital into the program and meaningful capital. We self-funded and want to address the systemic issues and challenges. We want to make a difference for the womenās personal and professional lives.ā
The entrepreneurs had to already have a successful business of at least three years and a history of giving back to the community. The board interviewed 23 finalists and selected 15, including two from Atlanta: Labrescia Dawson of Dawsonās Management & Consulting, which specializes in solutions and strategies for corporate, commercial and government clients, and Krystle Rodriguez, who owns Hodgepodge Coffeehouse.
Rodriquez opened Hodgepodge Coffeehouse on Moreland Drive in Ormewood Park in 2012 and a second in Reynoldstown in 2019. Pre-COVID, she had signed leases for two more stores. A Decatur location should open next month and Summerhill later on in the year.
She had participated in many programs aimed at women and Black entrepreneurs including with Goldman Sachs and Babson College.
āIām getting what I need now and what I need to get to the next step,ā says Rodriquez. āItās not theory; itās how to execute for where I am now and for where Iām going. Itās in the moment.ā
She calls the women in the network ābeyond compare. They have a wealth of knowledge and bring their perspective and life to the table for real conversations, especially conversations you donāt tend to get in professional situations like how do you balance work with family or how do you take care of yourself. The support is beyond compare.ā
Credit: Curtis Compton / Curtis.Compton@
Credit: Curtis Compton / Curtis.Compton@
Dawson agrees that the network is amazing with the women āstretchingā her. She will probably use the $25,000 grant to āreinvest in my business and maybe find a way to stop working 15 to 20 hours a day. I need more employees. Iām just soaking it all in.ā
Monica Cole, head of agribusiness, food and hospitality for Wells Fargo, says the CHAMPION program is a way for senior executives to network not only with their peers but for up-and-coming businesswomen. āItās an opportunity to give back. There are so many challenges to being successful for women of color, and this program provides the things they need to continue being successful. We are opening up our expertise and skill set and giving a financial contribution so they can overcome the financial barrier.ā
Credit: Jovanka Novakovic
Credit: Jovanka Novakovic
When she joined the CHAMPION program, Rodriquez planned on using the capital to buy equipment to roast her own beans. āI was going to jump feet first and pay for the upfront cost of equipment, but going through this program, Iām now looking down other paths. Weāve been having really strategic partnership discussions about growing your business. I donāt know if Iāll use it for roasting or to pay for the buildout of Summerhill. The way Iāve been looking at capital has changed since this program.ā
She nixes the idea of franchising but eventually wants to go into the roasting business and sell her coffee along with her in-house baked goods to other retailers and wholesale. āIād love to support other small businesses as they grow. When COVID hit, we lost 70 percent of our sales, but after I realized that my family would be fine, my real concern was my staff, team and community. Thatās why in three to five years, I want to transition this to a co-op employee-owned company.ā
Credit: Curtis Compton / Curtis.Compton@
Credit: Curtis Compton / Curtis.Compton@
The CHAMPION program has helped her focus on her next steps. āI feel like I have even more ownership in my business, not that I didnāt before, but I know what I should be looking at and how Iām going to get it. Theyāve helped me break down my big goals down into bite-size pieces. I know nothing is set in stone. You can have the best intentions and have it end up completely different. But, thatās OK, and I feel I have the resources to now know how to navigate and overcome hurdles.ā
For C200, they will measure the programās success with whether the women improve revenue, increase profit margins and grow their employees. āClassic financial metrics,ā says Dolezal. āWeāre going to ask them how they feel about growing their business and if theyāre getting the right tools and guidance. Are they satisfied with their progression; not everyone needs to grow a billion-dollar business.ā
Even though itās a new program, she is hopeful and confident of the womenās success. āFrom what Iām seeing, every single one has a story of grit, determination, resilience, creativity, optimism and passion and has worked so hard to get where she is, and we encourage others who are inspired by these women to join the conversation.ā
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