Gusto opening first spot outside the Perimeter at Avalon

Amid the coronavirus pandemic, Gusto is donating bowls of its meals to the health care workers on the front lines of the crisis.

The location will be the seventh for the Atlanta staple

Gusto is expanding OTP. The Atlanta-area restaurant is opening its seventh location outside the Perimeter in Alpharetta.

The spot will feature the same eclectic menu selection of bowls and wraps as the locations inside the Perimeter, but there’s an exclusive drink offering at the new Avalon eatery.

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The fast-casual restaurant will open at Alpharetta’s premier mixed-use development on Thursday, Nov. 5.

“We are excited to continue to grow the gusto! brand by opening our first shop outside the perimeter; Avalon is the perfect place call our newest home,” creator Nate Hybl said in a press release. “We are honored to be a part of this special community and can’t wait to get to know our new neighbors.”

Gusto’s Alpharetta opening event, which begins at 10:30 a.m., will be a celebration with socially distant guidelines in place — much like they are throughout the luxury community.

The first 50 guests will start checking in at 9 a.m., get wireless headphones, join a socially distant silent disco and stroll around Avalon while waiting for the doors to open. Additionally, they’ll receive complimentary meal vouchers and exclusive “First Fifty” swag bags.

Hybl has also launched Gusto Avalon’s Mural Contest in an effort to bring a colorful piece of the community into every shop experience. He has issued a call to local artists and muralists to enter for a chance to have their work featured on the walls of the new space. All supplies will be covered by the restaurant and the chosen artist will be paid $1,500 for their time and talent.

To enter, artists can send mockups to contest@whatsyourgusto.com.

ExploreGusto donates meals to medical workers, first responders

As for that exclusive drink offering, only the Avalon location will offer a boozy take on Gusto’s fresh-squeezed Limeade, called “LimeWine,” a rosé-infused version of the beverage. It’s available in an eco-friendly to-go cup for easy sipping while shopping.

Daniel Wood is the local operating partner who oversees the Avalon location and is charged with pushing the location’s success and bringing the brand to the neighborhood.

“I am thrilled to be a part of bringing gusto! to Avalon and introducing a fresh, delicious fast-casual option to this community that is unlike anything else in the neighborhood,” Wood, a member of the Alpharetta community, said in a statement. “I am inspired by Nate’s progressive leadership style, and I look forward to ensuring that gusto! Avalon is a place where all team members and guests feel happy and heard.”

Gusto’s opening day will also be a charitable one. A portion of the sales — 10% — will benefit North Fulton Community Charities, an organization that serves nearly 10,000 individuals and families with emergency needs in the cities of Alpharetta, Johns Creek, Milton, Mountain Park and Roswell.

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