Rihanna's much-anticipated (NSFW) music video for "BBHMM" was released at midnight Thursday. It didn't take long for the Internet to go into a frenzy over it and rightfully so. In an Instagram post before the video was released, Rihanna said the inspiration for the production came to her eight months ago and that she had her hand in directing the video.

See what some people on social media had to say.

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Jennifer "Jenny" Levison, left, and Mitchell Anderson reviewing the script for "Love Letters." (Photo by Courtenay Collins)

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People join a rally in support for U.S. Centers for Disease Control and Prevention employees on Tuesday afternoon, April 1, 2025, at the Atlanta headquarters after federal cuts triggered significant layoffs. (Photo: Jenni Girtman for The Atlanta Journal-Constitution)

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